Why Being Trauma-Informed Matters in Wealth Work
Money and Wealth isn’t just numbers in your bank account. It isn’t just mindset. It isn’t just strategy. It’s loaded. Loaded with stories. Loaded with meaning. Loaded with shame, fear, and often... trauma. Especially for women.
Because we’re not just dealing with our own experiences. We’re navigating the weight of generations. We’ve inherited silence, scarcity, dependency. We’ve been told not to talk about money. That wealth isn’t for us. That we should be grateful for what we have.
And yet as business owners (at the same time) we’re bombarded with a second narrative: That success means six figures. That if your business isn’t making money, it’s not valid. That income equals impact.
So now we’re caught between two conflicting forces:
Don’t talk about money. It’s taboo. Be humble. Be small.
Keeping making more money or you’re failing. Post the income wins. Make it look easy.
No wonder your nervous system is fried.
This collective trauma doesn’t disappear just because you start a business or raise your prices. It lives in your nervous system. It shapes your capacity not only to receive, but to hold, and grow.
It is this nervous system wiring that is exactly what fuels the constant striving of entrepreneurship. Because here’s the unspoken reality: so many women leave behind the corporate world hoping for freedom, only to find themselves recreating the same patterns in their business.
We fall into the trap of hustle and grind, not because we want to, but because our bodies are still wired to believe we must earn our worth. That if we’re not growing, scaling, launching, producing then we’re failing.
We measure our value by output, our safety by income, and our identity by how much we’re doing. It’s no wonder we lose ourselves. We chase another income goal, another program, another strategy… not realising that underneath it all, we’re still running from scarcity. Still seeking safety in more.
This is what happens when trauma goes unhealed: we stay in survival mode, dressed up in six-figure branding. And it’s only made worse by the flood of online marketing that promises overnight success:
“10k months in 10 weeks.” “100k in 100 days.” “Scale your business without lifting a finger.”
These promises might sound empowering on the surface, but they’re built on a model that rewards hustle, bypasses safety, and glorifies urgency. They activate a survival response in your nervous system. And even if you hit those goals, your system isn’t regulated enough to hold them.
You burn out. You crash. You sabotage. You start again.
This isn’t just mindset fatigue. This is nervous system dysregulation. When we skip over safety and go straight into strategy or acceleration, what we’re really doing is stacking pressure on top of pain. And that’s why so many women feel like they’re chasing success but never arriving at a sense of wealth.
Because true wealth doesn’t feel like survival mode. It doesn’t feel like constantly proving your worth through income goals. It doesn’t feel like bracing for the crash after every high.
Being trauma-informed means we slow down enough to honour the pace of your healing. It means we check in with your capacity, not just your ambition. It means we build wealth that feels safe, not just successful.
So before you buy into the next program promising speed and scale, ask yourself:
Does this offer make me feel safe?
Or does it activate urgency, fear, and the idea that I’m somehow behind?
Because if you’re building your business from a place of panic, you’re not creating freedom you’re just recreating the same cycles of pressure in a different outfit.
In nearly every woman I worked with during the early years of my business, I could see the same patterns playing out, patterns rooted in fear, shame, and unprocessed financial trauma. It became clear that if I was truly going to support transformation, I had to go deeper. I needed to understand not just why these wounds existed, but how we can begin to move through them, consciously, and with choice.
That’s why I invested in studying with Trauma of Money . Because I knew I couldn’t lead women in wealth work without the tools to hold the real truth of what comes up when money enters the room.
The freeze response when it’s time to launch or sell.
The guilt around charging for your gifts.
The fear that more money = more judgment or abandonment.
The inner narrative that success isn’t safe, or it won’t last, which fuels the hustle
The constant checking of the bank account to make sure you are safe
These aren’t just mindset blocks. These are trauma responses.
And I know this first-hand.
My earliest belief was that money = love and proximity. I learned, very young, that money got you connection. I thought if I had more money, I would be more loved. More wanted. More secure. But that belief didn’t bring me love. It attracted people who used that belief against me. It put me in situations where I not only overgave, overextended, and self-abandoned, but I also took from others, lied, and manipulated all in the name of being needed.
That’s not wealth. That’s a trauma loop.
So I had to do the deeper work. I had to learn that nervous system safety must come first. That no amount of strategy or affirmation can replace healing. And that building wealth has to start with meeting all of you, exactly where you are.
This is what being trauma-informed means to me:
It means creating spaces where women don’t have to bypass their nervous system to succeed.
It means understanding why you freeze, fawn, or sabotage when money is on the table.
It means honouring your protective patterns AND helping you rewire them with love, not shame.
It means teaching you how to build safety from the inside out, so wealth feels good, not just achievable.
You can learn every strategy in the world. Buy every quick fix, fast cash course. You can work on your mindset until you’re blue in the face. You can even start making BIG money...
But if your body doesn’t feel safe to receive, it will never be enough and you will never experience true wealth. You’ll revert. Sabotage. Burn out. Or worse, you’ll succeed and still feel empty.
That’s why I built BE WEALTH. It’s not about making more. It’s about healing the relationship you have with money, success, and yourself. So you can receive it, hold it, and expand it, without abandoning who you are. Because wealth without safety isn’t wealth at all.
If you want to know what it looks like to build wealth without burning out, freezing, or questioning your worth at every turn, Let’s talk.
