You have to show up with all of you!

You do not create true success that feels good in your mind, body, and bank account if you are hiding yourself away.

I have so often felt like too much in my journey as a business owner...

Too much passion - I could talk about my mission to help women in business return to themselves and show up with certainty, softness, and power until someone told me to shut it! I am only suppose to share enough to trigger someones interest not too much because it becomes overbearing... okay I'll tone it down!

Too much knowledge - I am in information junky and a multi-passionate one at that, the more I know the more I want to share with you, apparently when you are suppose to be niching down that's a bad thing... okay I'll tone it down!

Too confident, and too sure of myself - Yes I am that person who listens back to her podcasts, trainings, and social media videos and thinks damn she is smart, and then go around telling everyone you have to listen to this it's amazing, not humble enough... okay I'll tone it down!

And for a really long time that's exactly what I did... tone it all down.

And do you know where it left me...

Totally lost, feeling like I couldn't trust myself, and that I had no idea what to do nor when I should be doing it.

Now don't get me wrong I am not saying you should put all of your life online, nor share you inner most secrets with the world. What I am saying is who you are at your core, your soul your energy, your passion, your character... all of that needs to come to the table. And along with it the parts that are quite and ashamed, the parts that are loud and proud, the parts that want to be heard, and the parts that fear being heard, they all need you to show up as all of YOU!

Because if you don't at some point in your journey you'll end up exactly where I did, with no idea of to trust yourself, lead yourself, or even worse who the hell you are, and what the hell you are doing.

So what is the true cost of creating a palatable version of yourself in success

Well the fact is that that success will always feel just a little bit hollow.

Because when you leave parts of yourself out you’re not building a business. You’re maintaining a persona. And a persona can be really hard to maintain especially as we grow and change.

And that costs more than most of us even realise.

I see it every week, in conversations with brilliant, capable women. Women who’ve done the work. They’ve built the thing. They’re making money, signing clients, ticking boxes.

And yet…

There’s this quiet fatigue that creeps in. A subtle ache. A whisper that says: “This doesn’t feel like me anymore.”

And we all know it's not because it’s not working, even if that's what your brain and every business guru out there is trying to convince you of. Because your business is working, remember the money is coming in, the clients are signing up, you've hit your initial goals, and yet it still doesn’t feel good.

You've been so busy trying to get it right, look the part, stay consistent, and keep the wheels turning that you haven’t had a moment to ask:

• What parts of me have I had to quiet just to make this work?

And more importantly:

• What would it feel like to bring those parts back online?

I used to feel this fatigue right before I would sit down and plan my content for the week, or plan my next masterclass, or in person event. And would sit for hours asking why can't I just get done what needs to be done, berating myself because it's not that hard, come on just do it.

It wasn't time I have pliantly of it, it wasn't focus I knew exactly what I wanted to create...

So what was it...

It was the emotional labour of leaving myself at the door. Of knowing I was going to 'have' to be this perfect polished version of me.

It was the constantly translating my truth into something more “relatable” or “on brand. or worse of all "niched down” enough.

It was second-guessing my voice before it even made it to the page. It was showing up as a curated version of myself because that’s what’s been praised.

And honestly?

That’s not leadership at all. That’s performance.

And I knew that true self-leadership was asking for more from me. Not more effort, but more honesty.

It's what I ask of all my clients... to reclaim the parts of them that were never the problem, the parts you were taught to hide.

Because when you leave parts of yourself out of your business, you can’t feel fully safe. You can’t trust the results, because deep down, you know they’re not landing on the real you.

Now remember when I said I loved knowledge let me share some science with you on this...

When we shut a part of ourselves away (the part that feels too emotional, too passionate, too needy, too ambitious), our subconscious doesn’t just forget it exists.

In IFS (Internal Family Systems), we understand that these parts don’t disappear; they get exiled. Buried under roles, responsibilities, and "shoulds," they begin to act out in the background, often as resistance, procrastination, perfectionism, or anxiety.

From an NLP perspective, when there’s internal conflict like this, when one part wants to be seen and expressed and another part fears what that might cost, our mind goes into protective mode.

It runs old patterns, suppresses emotional cues, and distorts reality to maintain internal safety.

Over time, this disconnect chips away at our self-trust, because we stop hearing ourselves clearly. We override instincts. We second-guess what we know. And we end up out of alignment, building a life, business, or identity that feels subtly off, without quite knowing why.

You might be wondering why this matters...

Maybe you're thinking, I'm sure many people have created business on a persona, and maybe in the back your mind you're already thinking..

but my business coach told me to dial it in, not share so much, put on my professional pants..

Well, that's all good, but if you are reading this you're not hear to build a business for income alone, nor to follow in someone else's blueprint on how to get there. Guess what that business coaches structure worked for them because they fit themselves into the mould, and you can carry on doing that too if you want, but it will only lead to one place...

feeling lost.

You are hear to create from purpose, passion, and desire. To create a business that works for you and compliments your life in the best ways possible. Most of all you are hear to lead yourself and your life.

And to do that you need to build with all of you in mind, which means bringing all of you to the table.

The women I work with are not at the start. They’re in that middle space...

The “I’ve built it, it’s working, and I still feel stuck” zone.

They’re at the place where deeper alignment matters more than external success. Where showing up as all of who they are, in their leadership, their marketing, their offers, is the next edge.

Because you can’t build abundance from fragmentation.

You can’t sustain power from performance.

And you can’t experience true wealth while hiding parts of yourself to earn it.

Let me leave you with these questions to ponder...

• What part of you have you been leaving behind?

• What truth have you been editing out for the sake of “clarity” or “conversion”?

• What would shift if you stopped trying to be more and simply let yourself be?

Because when you rewire your reality to accept that showing up as all of you, and leading the way you chose to is not only possible, but where true safety lives, magic happens.

And the best thing about this is that you don’t need to add more to become the woman who has it all. You simply need to integrate more, because all the parts of you together are her.

When you bring her to that table...

That’s where you'll find ease

That’s where the clarity clicks.

That’s where your business finally starts to feel like yours again.

And lastly if this stirred something in you, let it. Don't shy away from it, trust me when I tell you you’re just ready for a more honest versions of success.